The Brand
About Us
Tailored excellence in equestrian apparel
In a world of fast fashion and fleeting trends, APLAUZ was born to cheers for timeless elegance, thoughtful design and the courage to be truly yourself. Every stitch, every fabric, and every detail is chosen to reflect the pride, boldness, and authenticity of the rider who wears it.
Based in Poland, a country known for its rich heritage of craftsmanship and attention to detail, we are a boutique atelier specializing in exclusive equestrian wear.
How we look, how we feel about ourselves has a powerful influence on our mental well-being and self-assurance, which supports us so much in riding and competing. With a mission to empower equestrians by embracing their uniqueness and boosting their inner courage, we believe a show jacket or tailcoat is far more than a uniform or “little black dress”. It’s the ultimate symbol of confidence, pride, hard work, and the unique spirit of equestrianism.
passion
Crafting Confidence
We believe confidence is the most powerful thing a rider can wear.
It’s the spark that sets you apart in the arena, the quiet assurance that you’re ready to face challenges, and the pride of knowing that you belong. That’s why every piece we create is designed to support and empower you, allowing your individuality and confidence to take the center stage. It’s your critical, public moment during which you make a statement.
Our values
Authenticity
At APLAUZ, we believe in the power of being unapologetically yourself. We inspire riders to express their unique identities and remain true to who they are. Beyond our designs, we operate with transparency, honesty, and ethical practices in every aspect of communication and business.
Empowerment
We are here to inspire confidence and self-assurance in every rider. Because there is nothing more beautiful than loving yourself. We stand for the courage to pursue your passions and goals, proving that every kind of journey is precious.
Individuality
We celebrate diversity and embrace the unique styles and preferences of the riders. APLAUZ champions the importance of living and riding in harmony with oneself, reminding equestrians that self-care, healthy egoism and balance is not only acceptable but necessary to thrive.
Inclusivity
Equestrianism should be a place of belonging. We foster a sense of acceptance within the community, regardless of appearance, background, or identity. At APLAUZ, we’re building a supportive and collaborative environment where equestrians can uplift and inspire each other.
Passion
Riding is more than a sport: it’s a lifestyle that brings empowerment, joy and connection. We share this genuine passion through every stitch of our designs. And yes, we embrace a touch of hedonism — because wearing something beautiful, personal, and perfectly crafted is a pleasure every rider deserves.
Creativity
For us, every design is an opportunity to combine artistry with purpose, making riding and stable life both functional and beautiful. Our love for crafting apparel drives us to create pieces that reflect individuality while addressing the needs and aspirations of modern equestrians.
Discover
Short dressage coats
Short dressage coats combine refined tailoring, elegance, and effortless movement, offering a functional yet sophisticated style customizable to reflect the modern rider’s personal taste.
Show jumping coats
Our show jumping coats combine style, comfort, and customization, offering freedom of movement, confidence, and a unique look to meet the demands of competitions where every second and detail matter.
Tailcoats
Tailcoats, embodying dedication and mastery in dressage, are meticulously crafted for precision and elegance, offering personalization options to shine under the spotlight as riders reach peak performance.
